Saira Alladin

The New CEO of The Swedish Installation Federation 

The Swedish Installation Federation’s new CEO, Saira Alladin, has a clear vision for the future. With a focus on member benefits, skills development, and fostering an inclusive work environment, she aims to strengthen the industry and ensure that the critical role of installers in the climate transition is both recognized and valued. 

Saira Alladin assumed her position as CEO of The Swedish Installation Federation in October 2024. With the interests of member companies at the forefront, she is determined to enhance the status of the installation industry and create an inclusive workplace environment that attracts top talent. 

She emphasizes that installers are a cornerstone of Sweden’s climate transition. 

“Without installers, we will not be able to achieve our climate goals. We are the ones who install charging stations, improve the energy efficiency of buildings, and play a vital role in enabling society’s electrification,” says Alladin. 

The Swedish Installation Federation represents over 4,000 member companies within electrical installations, HVAC, and related areas, collectively employing approximately 60,000 individuals and generating an annual turnover of SEK 80 billion. 

An Industry in need of talent 

The installation industry faces a steadily growing demand for qualified electricians, HVAC technicians, and technical specialists. At the same time, many experienced professionals are approaching retirement, creating significant challenges in recruiting sufficient new talent to meet the demand. 

“We are facing a critical skills shortage, and it is essential that we attract both men and women to the industry. We must focus on gender equality, diversity, and inclusion to broaden our talent pool,” says Alladin. 

She highlights the importance of a modern and inclusive work environment in making the industry more appealing to young people, women, and individuals from diverse backgrounds, drawing parallels to the progress made in the energy sector over the past decade. 

“The installation industry must be a place for everyone—a space where we collaborate and grow together. That is how we will build a strong and attractive industry.” 

Collaboration and smart solutions

In addition to skills supply, increased collaboration within the industry is a high priority, close cooperation between the rest of the In addition to addressing the skills shortage, strengthening collaboration within the industry is a top priority. Close cooperation with the broader construction and real estate sectors is essential for creating energy-efficient and smart buildings. 

“Close coordination between disciplines such as construction, electrical installations, HVAC, ventilation, and property owners is crucial. By working together, we can achieve the comprehensive solutions required for an energy-efficient and sustainable future.” 

A key aspect of this effort involves active participation at industry fairs such as Nordbygg and Fastighetsenergi. 

“Fairs and industry events are incredibly important to us. At Nordbygg and Fastighetsenergi, we have the opportunity to engage with our member companies, partners, and end customers. These events serve as platforms to showcase the industry, establish new connections, and inspire more people to join us.” 

She further underscores the significance of networking as a tool to strengthen the industry and foster collaboration between stakeholders. 

“Collaboration and networking are absolutely vital, especially in today’s climate. By building connections and exchanging experiences, we can develop new solutions together and drive sustainable progress across the industry.” 

Electrification and energy efficiency

Facilitating Sweden’s energy transition is one of the industry’s most critical tasks. The increasing electrification of the transport sector and industry demands extensive installations of charging stations, solar panels, and smart energy solutions—areas where installers play a pivotal role. 

“We need to electrify the entire industrial and transport sectors. It is our electricians, for instance, who will be responsible for installing charging stations and solar panels,” Alladin explains. 

She also emphasizes the importance of energy efficiency in optimizing existing resources. 

“We must maximize the use of existing buildings and infrastructure rather than focusing solely on new construction. By renovating and integrating smart functions, we can utilize energy more effectively when it is needed most, contributing to a stabilized power grid,” says Alladin. 

Member benefits at the core 

As CEO, Alladin is committed to prioritizing the needs of member companies. She identifies the Federation’s ability to advocate for its members and ensure that installation tasks are integrated into project planning as essential to providing the necessary conditions for success. 

“Member benefits are our highest priority. It is thanks to our members that we exist, and our mission is to create the conditions for them to grow, become attractive employers, and secure favorable terms in their agreements.” 

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