Schneider Electric is making a return to Nordbygg after a few years away. Here, Sales Director Robert Flinth and Marketing Manager Oliver Öberg talk about the company’s latest trend report, its channel priorities, and the hottest customer segment right now.
September 16, 2025
The last time Schneider Electric attended Nordbygg was the year before the pandemic. Now, the global specialist in energy management and automation for industry and buildings, has confirmed it’s participation for 2026. Both Öberg and Flinth are looking forward to the comeback.
“There’s tremendous value in being at Nordbygg. It’s not necessarily about closing a deal on the spot, but about showcasing systems and opportunities—for both existing and new customers. I’m really pleased we’re making this investment,” says Robert Flinth.
In recent years, the company placed greater focus on digital exposure. Now, however, there is a clear shift toward more physical events—both local and regional—and a strong resurgence of major trade fairs, with Nordbygg standing out as a flagship.
Exciting news
Ahead of Nordbygg, Robert and Oliver are preparing extensively. They will set up a dedicated “SWAT team” early on to make sure the booth presents truly exciting innovations.
“We’ll be highlighting major upgrades to our EcoStruxure Building system, connected to AI. The aim is to demonstrate what the building’s IT hub can actually do for energy use and indoor comfort,” explains Marketing Manager Oliver Öberg.
In previous years, the company relied on screens to present systems and digital solutions. This time, the approach will be more interactive, giving visitors the chance to explore the products hands-on.
But Nordbygg is not only about showcasing technology—it is also about building relationships.
“We want to meet decision-makers at different levels. Our customers come to Nordbygg in different ways. Sometimes we organize joint trips, where customers explore the fair on their own during the day, and then we arrange something enjoyable together in the evening,” says Flinth.
Own events
Each year, Schneider Electric also organizes its own Innovation Summit somewhere in Europe.
“This autumn we’re hosting the Innovation Summit in Copenhagen. We expect around 2,000 customers, but of course not everyone can attend. That makes Nordbygg a perfect complement, just a few months later. Those who miss Copenhagen get a second chance at Nordbygg,” says Öberg.
Industry in transition
The property sector is undergoing major change, not least due to the green transition. Despite a weak economy, Robert and Oliver see rapid development in some segments—particularly industry, where the demand for smart, energy-efficient buildings is growing.
Schneider Electric’s customer base ranges from public-sector organizations to private commercial players. One segment experiencing explosive growth is data centers:
“Data centers are really a booming business, involving large-scale investments. We’re proud to have the advanced technical solutions and expertise that match their needs,” says Flinth.
Trend report takes the pulse
Every two years, Schneider Electric publishes a trend report on the property sector, now in its fifth edition. The aim is to take the pulse of Sweden’s real estate decision-makers: How are they approaching investments and development? Are their challenges unique, or are others facing the same issues?
“The report clearly shows that energy efficiency is the main driver of demand right now. First you make a building digital, then AI-ready. That’s how it all connects,” says Öberg.
The report also highlights strong technological development. More stakeholders now see the potential of AI, with a majority believing it can be used effectively under human supervision—an increase of 33 percent since the last report. Connected buildings and digital twins are also gaining traction, with companies seeking involvement earlier in the construction process to create a digital reflection even before a project is completed.
“Digitalization has long been a key topic, but now AI is in the spotlight. Everyone is talking about it, but many are still hesitant to go ‘all in.’ Those are the stakeholders we want to reach—to help and guide them in realizing the technology’s potential. That’s one of the things we’re looking forward to highlighting at Nordbygg 2026,” concludes Oliver Öberg.
