[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”dcffbe7c-d829-4b92-9e28-730b66b1c6df” background_color=”#61A0A8″ use_background_color_gradient=”on” background_color_gradient_direction=”188deg” background_color_gradient_stops=”rgba(0,0,0,0) 59%|rgba(0,0,0,0.9) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/nordbygg.se\/wp-content\/uploads\/2025\/11\/gustavsberg-1920×1280-1.jpg” background_position=”top_center” background_vertical_offset=”43%” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”b47dc7b0-0c21-48f4-9be5-365125495c37″ background_position=”top_center” background_vertical_offset=”13%” border_radii=”on|20px|20px|20px|20px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Bathroom Trends ” button_url=”#” _builder_version=”4.27.4″ _module_preset=”0d7ddc9b-5fad-41ce-bbc3-1fa8c8b01c36″ custom_padding=”|||33px||” global_colors_info=”{%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22header_text_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_text_color%22,%22button_bg_color%22,%22button_text_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22%93,%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_border_color__hover%22,%22button_bg_color__hover%22%93}”]<\/p>\n
Insights from Gustavsberg<\/p>\n
[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text 50\/50″ _builder_version=”4.27.4″ _module_preset=”34b06a86-dc81-4983-919e-0fd7f286eb1b” background_color=”RGBA(255,255,255,0)” custom_margin=”33px|||||” custom_padding=”2px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” min_height=”617.4px” custom_margin=”30px|auto||auto||” custom_padding=”9px||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” max_width=”1044px” custom_padding=”0px||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
November 17, 2025<\/em><\/p>\n As global uncertainty grows, people are creating homes that reflect calm, comfort, and purpose. \u201cNowhere is that more evident than in the bathroom\u201d, says Fredrik Leander, Senior Product Manager at Gustavsberg. Here, he shares five key trends shaping how we design and experience bathrooms in the years ahead.<\/p>\n \u201cWhen Gustavsberg returns to Nordbygg 2026, it will likely be with a natural and calming atmosphere at its exhibition area. In an increasingly hectic world \u2013 both globally and at home \u2013 people want their bathrooms to be spaces for stillness and recovery. \u201cDesign trends are moving toward what Fredrik calls traditional minimalism \u2013 where timeless forms meet contemporary expression. Brushed brass, stone, dark wood, and matte finishes are key. The matte glaze adds a natural, tactile quality, and greenery is becoming an increasingly common feature in bathroom interiors\u201d, describes Fredrik.<\/p>\n \u201cSustainability has evolved from being a competitive advantage to a basic requirement in major construction projects. Environmental certifications and EPDs (Environmental Product Declarations) are now standard \u2013 something Gustavsberg fully embraces\u201d, claims Fredrik and continues: \u201cSmart technology has long been part of bathroom innovation, but today it must have a clear purpose. If technology is installed, it needs to add genuine value \u2013 not just novelty. The focus is on solutions that truly make a difference, particularly those that enhance sustainability, comfort, and user experience\u201d, says Fredrik.<\/p>\n \u201cThe bathroom has evolved from a purely functional room into a space for well-being, identity, and reflection. Both property developers and end users are now investing more time, energy, and resources into creating bathrooms that express personality and support balance in daily life\u201d, concludes Fredrik.<\/p>\n Meet Gustavsberg in Hall A at Nordbygg 2026, where bathrooms and HVAC take center stage with a range of inspiring exhibitors and innovations.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Logos” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6″ custom_padding=”5px||5px||true|false” custom_padding_phone=”60px||60px||true|false” global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22border_color_right%22,%22border_color_right%22%93,%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”9248fafc-29e2-424d-a017-d1d96651715f” global_colors_info=”%91%93″][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/nordbygg.se\/wp-content\/uploads\/2025\/11\/gustavsberg-500×400-1.jpg” alt=”Gustavsberg” title_text=”gustavsberg-500×400″ url=”https:\/\/www.gustavsberg.com\/se\/” url_new_window=”on” module_class=”logo-member-img” _builder_version=”4.27.4″ _module_preset=”6f01d588-8d8f-4e51-95d6-9672856f54f4″ max_height=”260px” global_colors_info=”%91%93″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Bild 1\/2 + Text 1\/2″ _builder_version=”4.24.2″ _module_preset=”90f7fcc8-011e-4540-8598-a12e53a29ab5″ global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22border_color_right%22,%22border_color_right%22%93}”][et_pb_row column_structure=”1_2,1_2″ gutter_width=”3″ make_equal=”on” module_class=”image-text” _builder_version=”4.24.2″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/nordbygg.se\/wp-content\/uploads\/2024\/11\/person-hanger-i-sele-1080×540-1.jpg” alt=”Current Affairs \u2013 Safety demonstration in the Safety Park stand \u2013 key issues highlighted at Nordbygg” title_text=”person-hanger-i-sele-1080×540″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Latest news” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMjIzNjQifX0=@” button_text=”Keep you updated” _builder_version=”4.27.4″ _dynamic_attributes=”button_url,link_option_url” _module_preset=”e522eb66-87c3-4648-89dc-84da811024a7″ button_bg_color=”gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMjIzNjQifX0=@” global_colors_info=”{%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color%22,%22header_text_color%22,%22body_text_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_border_color%22,%22button_border_color__hover%22%93,%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_border_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_border_color__hover%22,%22button_bg_color__hover%22,%22button_border_color__hover%22,%22button_bg_color__hover%22%93}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#659c82″]<\/p>\n Visit our ‘What’s new’ page for more news, interesting interviews and current events.<\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Insights from GustavsbergNovember 17, 2025 As global uncertainty grows, people are creating homes that reflect calm, comfort, and purpose. \u201cNowhere is that more evident than in the bathroom\u201d, says Fredrik […]<\/p>\n","protected":false},"author":22,"featured_media":3327724,"parent":3322987,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3327932","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/pages\/3327932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/comments?post=3327932"}],"version-history":[{"count":7,"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/pages\/3327932\/revisions"}],"predecessor-version":[{"id":3327940,"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/pages\/3327932\/revisions\/3327940"}],"up":[{"embeddable":true,"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/pages\/3322987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/media\/3327724"}],"wp:attachment":[{"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/media?parent=3327932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Trend 1: Bringing Nature Indoors<\/h2>\n
This is reflected in both color and material choices. Warm, natural tones such as warm grey, beige, dark woods, and stone dominate. Sustainable materials and an earthy aesthetic come together to create harmony and balance\u201d, says Fredrik Leander, Senior Product Manager at Gustavsberg.<\/p>\nTrend 2: Traditional Minimalism<\/h2>\n
Trend 3: Sustainability and Reuse Become the Norm<\/h2>\n
\u201cThanks to extensive local production, the company can offer products with a low CO\u2082 footprint. For Gustavsberg, sustainability also means minimizing environmental impact during the user phase, which often accounts for the majority of a product\u2019s total footprint. To that end, the company is developing features that save both water and energy, while also pushing the boundaries of reuse. Gustavsberg now works with a structured process to reclaim products, upgrade them industrially, and give them a second life. Each piece is cleaned, fitted with energy-efficient components, tested, and resold with a warranty \u2013 extending its lifecycle and setting a new standard for circularity\u201d.<\/p>\nTrend 4: Technology with Purpose<\/h2>\n
Trend 5: The Bathroom Becomes the New Heart of the Home<\/h2>\n