IV Produkt is clearly specialized in offering air handling units \u2013 with a particular focus on solutions that support the green transition. This focus aligns perfectly with the EU\u2019s climate goals and energy directives. With subsidiaries in the UK, Germany, and Norway, as well as partners in several other countries, the company\u2019s engagement is both locally rooted and internationally oriented.<\/p>\n
Physical Presence Matters<\/h3>\n
![\"Julia](\"https:\/\/nordbygg.se\/wp-content\/uploads\/2025\/04\/julia-1080x540-1-300x150.jpg\")
<\/p>\n
The company\u2019s specialization and clarity are also evident in its communication and marketing. IV Produkt\u2019s message is to be the best in the plant room. To convey this, they combine traditional channels like trade fairs with a strong digital presence, especially on LinkedIn and YouTube. Nordbygg stands out as a particularly important part of the marketing mix:<\/p>\n
\u201cShowing our larger units live and on-site allows customers to experience them in a way that simply can\u2019t be replicated digitally, says Julia Ljungberg\u201d, Marketing Coordinator.<\/p>\n
She notes that many visitors appreciated being able to see the products in real life \u2013 especially the larger units, which some didn\u2019t even know IV Produkt manufactured.<\/p>\n
More Than Just a Fair<\/h3>\n
The engagement at this year\u2019s event was strong. Around 60 employees from the company attended \u2013 from salespeople to technicians \u2013 and the booth was filled with visitors from all over Sweden.<\/p>\n
\u201cFor us, Nordbygg is the perfect opportunity to meet colleagues from different parts of the country, exchange experiences, and discuss projects over shared dinners each evening. Spending these days together is both enjoyable and valuable, and it benefits our work in the long run\u201d, says Julia Ljungberg.<\/p>\n
After the fair, the marketing team produced a video capturing the products and atmosphere of the event. Parts of it are used on social media to keep interest alive even after the booths have closed.<\/p>\n
A Continuing Commitment<\/h3>\n
IV Produkt has already booked the same large booth for Nordbygg 2026 \u2013 with the same high level of commitment.<\/p>\n
\u201cExhibiting isn\u2019t just about direct sales. As one colleague put it: \u2018If you\u2019re not there, you don\u2019t know what you\u2019re missing.\u2019 It\u2019s about showing long-term presence, informing, building relationships, and sparking new ideas \u2013 both with customers and internally, and that\u2019s important to us\u201d, says Julia Ljungberg.<\/p>\n
Tremendous Potential<\/h3>\n
Despite the challenges posed by a weak construction market, IV Produkt sees tremendous potential ahead.<\/p>\n
\u201cThere is a significant need for energy renovations, particularly in apartment buildings and commercial properties. By replacing older ventilation units, property owners can improve their building\u2019s energy rating and both save money and reduce climate impact\u201d, Julia Ljungberg concludes.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Bild 1\/2 + Text 1\/2″ _builder_version=”4.24.2″ _module_preset=”90f7fcc8-011e-4540-8598-a12e53a29ab5″ custom_padding=”23px||16px||false|false” global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22border_color_right%22,%22border_color_right%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.2″ _module_preset=”f9b766ed-ceef-4cd8-958d-5caeab6123e6″][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” link_option_url=”#” global_colors_info=”{}”][et_pb_image src=”https:\/\/nordbygg.se\/wp-content\/uploads\/2024\/08\/badrum-1080×540-1.jpg” alt=”current – bathrooms” title_text=”bathroom-1080×540″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMjIzNjQiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” force_fullwidth=”on” module_class=”puff-image” _builder_version=”4.27.0″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”Latest news” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMjIzNjQiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” button_text=”Progress and insights” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”e522eb66-87c3-4648-89dc-84da811024a7″ global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_border_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_bg_color__hover%22%93,%22gcid-b1vezamf-03sf-crky-v342-jj7uc24ewnda%22:%91%22button_text_color%22%93,%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color__hover%22%93}”]<\/p>\n
Stay updated with the latest news from the 2024 event and onwards to 2026.<\/p>\n
[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” link_option_url=”#” global_colors_info=”{}”][et_pb_image src=”https:\/\/nordbygg.se\/wp-content\/uploads\/2024\/08\/nordbygg-live-tre-personer-1080×540-1.jpg” alt=”nordbygg live – speakers on stage” title_text=”nordbygg-live-tre-personer-1080×540″ force_fullwidth=”on” module_class=”puff-image” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”Nordbygg Live” button_url=”https:\/\/www.youtube.com\/watch?v=9QEomufoiC0&list=PLuULlDHZJQgYQqWTIHcAXDpsukDwFD66T” url_new_window=”on” button_text=”Watch the seminars now” _builder_version=”4.27.0″ _module_preset=”e522eb66-87c3-4648-89dc-84da811024a7″ global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_border_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_bg_color__hover%22%93,%22gcid-b1vezamf-03sf-crky-v342-jj7uc24ewnda%22:%91%22button_text_color%22%93,%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color__hover%22%93}”]<\/p>\n
Watch all the seminars from our main stage on our YouTube channel. Click here to access the recorded seminars and catch up on everything you missed! <\/p>\n
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\u2013 Nordbygg Delivers Value All Year RoundFor IV Produkt, Nordbygg is more than just four days at Stockholmsm\u00e4ssan \u2013 it\u2019s a long-term commitment that fosters relationships, business opportunities, and new […]<\/p>\n","protected":false},"author":22,"featured_media":3325253,"parent":3322987,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3325357","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/pages\/3325357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/comments?post=3325357"}],"version-history":[{"count":5,"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/pages\/3325357\/revisions"}],"predecessor-version":[{"id":3325388,"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/pages\/3325357\/revisions\/3325388"}],"up":[{"embeddable":true,"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/pages\/3322987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/media\/3325253"}],"wp:attachment":[{"href":"https:\/\/nordbygg.se\/en\/wp-json\/wp\/v2\/media?parent=3325357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}