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"We always want to get closer to the end customer"

Joint showcase with Tradeport. Hultafors Group is investing big in Nordbygg 2018.

Exciting meetings and new contacts are key words for the Hultafors Group concerning participating in Nordbygg.
– It is very important to us to maintain a good and close relationship with our retailers and end customers. At Nordbygg, we have the opportunity to interact with them on site, says Jessica Berggren, marketing director at Hultafors Group Sverige AB.
The company offers a wide range of well-known brands in clothing, tools and other personal equipment for professional users.

Well-attended showcase

Hultafors Group's showcase was in the middle of the B hall during Nordbygg 2016. At Power Tool Street, where it is all going on.
For Nordbygg 2018, Hultafors have booked a large joint showcase with Tradeport, who market PPE by well-known brands.
– Nordbygg always attracts a lot of people.  The result is well-attended showcases and that is exactly what we want. The goal with Nordbygg is to meet up, and to show our brands and our collections to retailers and end customers, Jessica says.
– Even students find their way here. That is fun and positive. It contributes to the younger generation getting an early introduction to the business, Jessica says.

Loads of contacts
During the fair, a plethora of contacts and leads with retailers are established that the Hultafors Group then continue working with and follow up on after the fair.
The Hultafors Group exhibit at many fairs and are used to that sort of activity. But Nordbygg is by far the largest and the most important.
– Hultafors Group have participated in many Nordbyggs before and we will continue doing so. The fair is an important place for us to be, Jessica ends.