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Foto:Grohe/Simon Andersen

“Physical presence very important”

Grohe continues to advance its positions in the Nordic market. With their offer, Nordbygg is the right place to show their products. The showcase area is considerably expanded for the second show in a row.

– The company has a lot to show off. That's why we need a large showcase area, says Simon Andersen, Marketing Director Northern Europe.

Simon uses the expression ”outinnovate our competitors”. Continous innovation is an important part of the offer.

Targeting professionals

Grohe addresses the professional part of the market for kitchens and bathrooms.

– We show a complete premium collection of products for many categories of clients, says Simon.

He believes that the physical first impression is important. The installers want to see, to feel and to try the product.

– We had digital screens for theoretical facts, but nothing compares to the physical presence of a new product.

Employees the key to success

There was a steady flow of visitors and meetings in the showcase at Nordbygg 2016. Grohe had also invested a lot in their showcase staff.

A great many of the company's employees participated with their time and commitment.

– Our staff and their contributions is very important. With this initiative, we send strong signals both to the world around us and to our employees about what we offer and what we stand for, says Simon.

Large number of leads

– Nordbygg 2016 lived up to our expectations by far. One could say that a big fair works as ammunition for our sales crew. We build relationships and show off our products.The result was amazing: more than 500 relevant leads with potential new clients to work with, says Simon.

A window to the Nordic market

Grohe doubled their showcase surface at Nordbygg between 2014 and 2016. For 2018, they are going for an even larger showcase.

– Nordbygg is a window to launch on the Nordic market. We take part in several other fairs here, but Nordbygg is incomparably the most important. Internationally, they have also increasingly invested in larger areas.

The next ISH in Frankfurt, Grohe will have their own hall of 2400 square metres.

– At Grohe, we act according to the principle of: If you want to do something, do it big or don't do it at all, Simon Andersen closes.