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Foto:Hans Larsson, Head of Sales and Marketing, Flowcrete

”Nordbygg is a fair we won´t miss out on”

The experiences of Nordbygg 2016, with lots of traffic to the stand, a large number of conducted meetings and lots of profitable business made it easy for Flowcrete to decide on booking a stand for 2018.

For Flowcrete, which develops, manufactures and sells floorings for industrial and public environments, Nordbygg is the obvious choice.

– We have exhibited at Nordbygg several times. It is a fair you don't want to miss out on, says Hans Larsson, Head of Sales and Marketing.
He sees great benefits with one single fair to reach large parts of the market.

– Here, we can show ourselves and the whole of our industry to the market, and here we also get the opportunities to meet representatives from regulatory, builders, commissioners, and decision-makers. For example architects, who are very important for us and those we see at Nordbygg, he says.

Activating fair concept

In 2018, Flowcrete will celebrate 50 years, something that inspires to develop the company's participation in fairs. The details are as yet not ready, but a larger stand than before is booked and decisions have been made regarding developing a more activating stand concept.

– The idea is that visitors will have the opportunity to try and familiarise themselves with our flooring systems, says Hans Larsson.

Show benefits in an educational way
Flowcrete's flooring systems consist of products that are mixed and laid out in the work place and it can be a bit more difficult to understand how it works compared to for instance a traditional floor made of tiles, sheet material or carpet.

– Therefore, we want to be more educational by letting the visitors themselves try the product and the process so they understand the benefits with our flooring systems, says Hans Larsson.

The expectation for Nordbygg 2018 is to exceed the good result that was reached two years ago. With lots of people in the stand, many booked meetings and interesting discussions, which also led to good business.